MR. MUHAMMAD SALEEM AHMED – Chairman / CEO
There are many organizations that believe in resting on their laurels. However, Safetex Group, one of the largest manufacturers of home linen and textiles in the Middle East, strives to go beyond that and provide the best solutions to clients. Referring to the conglomerate’s expansion and growth plans, Muhammad Saleem Ahmed, its Chairman and CEO, says: “Growth is the key to success. We cannot sit and wait for better things to come, we have to keep moving. A professional approach and making the right decisions at the right time really pays off in the long run.”
Safetex Group has been established since 1989, one of the largest manufacturers of home linen and textiles in the Middle East, strives to go beyond that and provide the best solutions to clients. The Group has an entire production line set-up, and is the among the first organizations to produce polyester staple fibre in the UAE via an automatic plant, named Emirates Fibre Industries based in Al Ghail, Ras Al Khaimah. Enforcing modern machines in place in its group of companies such as Fibertex and Maple Home Linen Industries, stitching and filling requirements are able to reach maximum output and maintain high quality standards. The Group serves various different sectors, notably in wholesale of fabrics, known as one of the top manufacturers in the Middle East’s home linen sector, and the graph of growth is on the rise. However, its prime focus lies on maintaining a total supply chain to major retail stores across the Middle East, and to cater to the growing demand in the hospitality industry and major airlines. Along with its strategic retail partners, are striving forth to provide an entire collection of products ranging from pillows to bedding. Finalizing the UAE’s first wide 320 cm digital printing facility for home textiles, which is set to be a unique plant in the industry. Fortifying team by hiring experts, and developing customized machines to offer personalized products to customers that gives better quality and service.
Fibertex Industries is one of the group’s producing and delivers world class quality home textiles and bed linen products. Focus on market requirements with a strong team of professional designers, as well as a Research and Development team. Along with merchandisers, it has grown to become one of the top 10 suppliers for major retail stores in the Middle East and North Africa region, we provide all customers the required products in the right quality, right price and the right time. Safetex Group has established once again a new company in Georgia, under the name of COTTON HOME Industries FZC, LLC. We are currently building strong Sales and Marketing Team to look for a qualified and potential distributor .
Mission
Along with its strategic retail partners, are striving forth to provide an entire collection of all products ranging from fillings to pillows up to bedding and raw materials requirements. Finalizing the UAE’s first wide 320 cm digital printing facility for home textiles, which is set to be a unique plant in the industry. Fortifying team by hiring experts, and developing customized machines to offer personalized products to customers that gives better quality and fast service.
Vision
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It is not our customers’ job to remember us, it is our obligation and responsibility to make sure they don’t have the chance to forget us.
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We retain customers, not just sales.
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To satisfy our customers’ needs, we give them what they want, not what we want to give them.