About Us
Who We Are
A Legacy of Excellence Since 1989
Founded in 1989, Safetex Group is a leading manufacturer of home linen and textiles in the Middle East, known for its advanced facilities and the UAE’s first 320 cm digital printing facility for home textiles. With a focus on excellence, Safetex ensures seamless supply chains for major retailers, airlines, and hospitality brands. The Group includes Fibertex Industries, a top MENA supplier of home textiles, and Maple Home Linen Industries, which specializes in high-volume pillow production. Safetex is trusted by diverse industries for its innovation, quality, and commitment to meeting evolving market demands.
Mission
To lead the Middle East textile industry with innovative, high-quality products that prioritize customer satisfaction. Through strategic retail partnerships, we aim to offer a wide range of products, include ng fillings, pillows, bedding, and raw materials, while focusing on sustainable growth, strong partnerships, and adapting to ever evolving market demands.
Vision
To become a global leader in textile manufacturing, recognized for pushing the boundaries of technology and sustainability. We aim to build lasting customer relationships by exceeding expectations, ensuring customer retention, and providing high-quality, value-driven products across the UAE, GCC, and Africa.
Board Of Directors
Muhammad Saleem Ahmed
Chairman & CEO
Founder and visionary leader of Safetex Group, Mr. Saleem began his career as a typist clerk in Abu Dhabi at 18. Today, he heads one of the largest home linen and textile manufacturers in the MENA region.
Mr. Farooq Ibrahim Ahmed
Managing Director
A founding member, Mr. Farooq’s dedication, patience, and consistent presence have made him a key pillar of Safetex Group, ensuring operational stability and long-term growth.
Nida Ahmed
Executive Director
A dynamic next-generation leader, Ms. Nida oversees the complete operations of Cotton Home, manages the Group’s online business, and supports all factory operations with a focus on innovation and efficiency.
Salman Ahmed
Executive Director
Mr. Salman, Executive Director of Safetex Group, leads its growth by revitalizing trading, overseeing operations, and driving innovation. Focused on global expansion and digital presence.
Our Group
Safetex LLC is a global trading sector specializing in home textile fabrics, providing high-quality materials to industries such as retail, hospitality, and mattress manufacturing. The company focuses on sourcing and supplying fabrics to meet diverse customer needs worldwide.
Cotton Home Shopping Online, offer the best comfortable, fashionable bed linen at affordable prices. You can shop bed linen online and enjoy huge savings across our wide range of hed essentials, quilt covers, sheets, cushions, bathroom towels and more!
Maple Home Linen Industries LLC is a leading manufacturer of home textile products in the MENA region, specializing in pillows, comforters, bedsheets, towels, and more. With a production capacity of 10,000 pillows per day, it supplies top retail stores, the hospitality sector, and private-label clients. The factory also produces high-quality wadding polyester sheets for the mattress industry. Committed to innovation and quality.
Fibertex Industries FZC is a leading manufacturer of fabrics and bed linen products, specializing in weaving and spinning to produce high-quality textiles. The company manufactures pillows, duvets, bedsheets, and comforters, catering to retail, hospitality, and private-label markets. With advanced machinery and a focus on innovation, Fibertex ensures superior fabric production and efficient packaging. Committed to quality and customer satisfaction, it continues to be a trusted name in the textile industry across the world.
Texpert International, based in Karachi, Pakistan, is a fully equipped manufacturing unit specializing in ready-made bedding products and fabrics. It produces cotton and polycotton textiles, as well as filled bedding items like pillows, duvets, and comforters. Serving European, American, and global markets, Texpert ensures efficient shipping of both finished goods and raw materials. With advanced machinery and a skilled team, the company is committed to quality, innovation, and customer satisfaction.